Privacy Policy

Overview

1. Introduction and Scope

This Privacy Policy explains how we collect, use, share, and protect the personal data of visitors and users (“you”) of our website. By accessing or using our website, you agree to the terms of this Privacy Policy.

This policy applies to all visitors, customers, and users of the Lamp Genius website.

For any questions or concerns regarding this Privacy Policy, please get in touch with us at:

Lamp Genius

1st Floor

2 West Regent Street,

Glasgow,

G2 1RW,

United Kingdom

Email: [email protected]

2. Data Collection

2.1 Types of Data Collected:

  • Personal Information: We collect personal information that you provide directly to us, including your name, address, phone number, and email address.
  • Payment Information: We collect your payment method to process transactions but do not store your payment details; all payments are securely handled through third-party payment providers.
  • Browsing Data: We collect browsing data such as IP addresses, browser types, and pages visited to enhance your experience on our website.

2.2 Collection Methods:

  • Direct Collection: Data is collected directly from you when you place an order, create an account, or contact us.
  • Cookies: We use cookies to collect information about how you use our website. You can manage your cookie preferences through your browser settings.
  • Google Analytics: We use Google Analytics to collect data on website usage to help us improve our services and user experience. This includes anonymous data on how users interact with our website.

2.3 Third-Party Data and Retargeting:

  • We may use your browsing data to retarget advertisements to you on third-party platforms, such as social media networks and advertising services. This helps us display ads that are more relevant to you based on your previous interactions with our website.

3. Data Usage

3.1 Primary Purposes:

  • We use the data we collect to process your orders, provide customer service, and improve our website and services. This includes enhancing user experience and tailoring content based on user interactions.

3.2 Marketing Use:

  • With your consent, we may use your personal information to send you promotional emails about our products, special offers, and other information that may be of interest to you. If you no longer wish to receive marketing communications, you can opt-out at any time by clicking the unsubscribe link at the bottom of our emails or by contacting us directly at [email protected].

3.3 Legal Compliance and Fraud Prevention:

  • We may use your data to comply with legal obligations, including regulatory requirements and fraud prevention. Our payment providers, such as Stripe, may also use your data to check for fraudulent activities during the transaction process.

4. Data Sharing

4.1 Third-Party Services:

  • We may share your data with the following third-party services to provide and improve our services:
    • Payment Processors: We use Stripe to process payments securely. Stripe may use your data to verify transactions and prevent fraud.
    • Analytics Providers: We use Google Analytics to analyze website usage and improve our services.
    • Advertising Networks: We use services like Google Ads and Meta (Facebook/Instagram) to display advertisements and conduct retargeting campaigns based on your browsing behaviour.
    • Marketing Platforms: We use various advertising networks to deliver targeted ads and promotions to users who have previously interacted with our website.

4.2 Purpose of Data Sharing:

  • The data shared with these third parties is used to process transactions, analyze website traffic, personalize user experience, and conduct marketing and retargeting campaigns.

4.3 User Control:

  • You have control over the sharing of your data through our website. When you first visit our website, you can manage your cookie preferences via the cookie banner. This allows you to accept or reject cookies used for analytics and advertising purposes. You can also adjust these settings at any time through your browser settings.

5. User Rights

5.1 Opt-Out and Deletion:

  • You have the right to opt out of marketing communications or request the deletion of your personal data at any time. To exercise this right, please get in touch with us at [email protected].

5.2 Exercising Your Rights:

  • To exercise your rights to opt out of data processing or request deletion of your data, you can contact us via email at [email protected] or use the contact form available on our website.

5.3 Response Timeframe:

  • We aim to respond to all requests regarding your data within 14 working days.

6. Data Security and Retention

6.1 Data Protection Measures:

  • We take the security of your personal data seriously. To protect your data, we implement a range of security measures, including:
    • Encryption: All sensitive data is encrypted during transmission to protect it from unauthorized access.
    • Secure Payment Processing: Payments are securely processed through Stripe, which uses advanced encryption, tokenization, and real-time fraud detection systems to safeguard your payment information.
    • Server Security: Our servers are protected by industry-leading security measures, including DDoS mitigation, dedicated firewalls, IP whitelisting, bot protection, and regular security patches, all managed by Cloudways to ensure continuous protection against threats.

6.2 Data Retention Period:

  • We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law.

6.3 Data Disposal:

  • Once your personal data is no longer needed, it is securely removed from our servers to ensure your privacy is maintained.

7. Cookies and Tracking Technologies

7.1 Types of Cookies Used:

  • We use the following types of cookies and tracking technologies on our website:
    • Essential Cookies: These cookies are necessary for the website to function correctly. They enable basic features like page navigation and access to secure areas of the website.
    • Analytics Cookies: We use analytics cookies to understand how visitors interact with our website. This information helps us improve the user experience by identifying areas for enhancement.
    • Advertising Cookies: Advertising cookies are used to deliver ads that are relevant to you. They also help us track the effectiveness of our advertising campaigns and can be used to show ads on other websites based on your browsing behaviour on our site.

7.2 Purpose of Cookies:

  • The cookies we use serve several purposes, including:
    • Ensuring the website functions correctly and efficiently.
    • Analyzing user behaviour to improve our website and services.
    • Providing personalized advertising to make your browsing experience more relevant and tailored to your interests.

7.3 User Control:

  • You can manage your cookie preferences through our cookie banner when you first visit our website. Additionally, you can adjust your cookie settings at any time through your browser settings. Please note that blocking certain cookies may impact your experience on our website.

8. Changes to This Privacy Policy

8.1 Frequency of Changes:

  • We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other operational reasons. We review our privacy practices annually or as needed.

8.2 Notification of Changes:

  • Any changes to this Privacy Policy will be posted on our website with an updated effective date. Please review this page periodically to stay informed about how we are protecting your information.

8.3 User Acknowledgment:

  • By continuing to use our website after any changes to this Privacy Policy are posted, you agree to the updated terms.